OUR APPROACH

Our one-on-one approach makes it easy to get closer to your audience.

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We focus on what matters most: meeting (and hopefully exceeding) your project’s goals. The key to that success is using a single methodological approach: one-on-one interviews.

This specialization allows us to focus on having rich conversations with your audience that create greater understanding and meaningful insights.

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One-on-one specialists

While there are many qualitative tools researchers use, we focus on working with clients whose projects benefit most from the rich understanding and meaningful insights delivered through one-on-one, in-depth interviews. By focusing on one individual at a time, we can go deep and follow-up on the paths that are most fruitful to our clients.

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Conversations with a purpose

It’s easy to lose sight of, but people aren’t used to being interviewed. It’s not natural. It’s not how people engage with each other. So we structure our “interviews” as conversations. By building our practice around the art and science of conversation we are better able to deliver the meaningful insights you are looking for.

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The right fit is everything

We believe one of the biggest barriers to successful research is finding a research provider that’s the right fit for your project. Of course, we hope that we’re the right fit, but if we aren’t, we’ll tell you so. Let’s set up a call to chat about your next project and see if we might be a match.