HOW WE DO IT
Great conversations don’t happen by accident.
We’re passionate about understanding the questions you are trying to answer so that we can strategize on how to have the most rewarding and productive conversations possible with your audience.
By understanding your needs and putting ourselves in the respondent’s shoes we can develop a plan and approach to elicit meaningful insights that may not be found in the standard question and answer interview format.
To achieve this we take a three step approach:
1.
Comprehensive Preparation
develop a game plan
Identify objectives
Determine how many interviews to conduct
Design a conversation architecture
Moderator immersion
Recruit and prepare respondents
2.
Agile Conversations
Keep things flexible
Recalibrate the approach as necessary
Follow the energy and see where it leads
Use dead-ends to open new pathways
Dig deep and follow-up the follow-ups
Embrace and understand ambiguity
3.
Empathetic Analysis
share the story
Seek an empathetic understanding of the interviewee
Share out the story not just the transcript
Understand what’s said—listen for what’s not said
Distinguish information from insights
Add dimension to the report out via video storytelling