HOW WE DO IT

Great conversations don’t happen by accident.

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We’re passionate about understanding the questions you are trying to answer so that we can strategize on how to have the most rewarding and productive conversations possible with your audience.

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By understanding your needs and putting ourselves in the respondent’s shoes we can develop a plan and approach to elicit meaningful insights that may not be found in the standard question and answer interview format.

 

To achieve this we take a three step approach:

 

1.
Comprehensive Preparation

develop a game plan

  • Identify objectives 

  • Determine how many interviews to conduct

  • Design a conversation architecture

  • Moderator immersion

  • Recruit and prepare respondents

2.
Agile Conversations

Keep things flexible

  • Recalibrate the approach as necessary

  • Follow the energy and see where it leads

  • Use dead-ends to open new pathways

  • Dig deep and follow-up the follow-ups

  • Embrace and understand ambiguity

3.
Empathetic Analysis

share the story

  • Seek an empathetic understanding of the interviewee

  • Share out the story not just the transcript

  • Understand what’s said—listen for what’s not said

  • Distinguish information from insights

  • Add dimension to the report out via video storytelling