ABOUT US
I believe in the power of conversation.
“I started 1on1 Insights based on a simple premise. I believe one-on-one, in-depth conversations with your audience are a key ingredient to the success for every type of business and organization.”
—Don Durbin
Over the course of my 25 year marketing career I’ve been responsible for understanding and generating insights for a wide variety of target audiences. While there are many market research tools which can be helpful to accomplish the task, I’ve found that sometimes there’s just no real substitute for actually talking to people on-on-one.
With 1on1 Insights, our goal is to provide you with the ability to simply and easily connect with your audience to gain greater understanding and meaningful insights.
The quest to make qualitative market research simple means shedding many of the tools that qualitative researchers use and focusing on a single methodology—the one on one, in-depth interview. Or as I prefer think of them—conversations.
When I’m not working on projects for 1on1 Insights I keep busy spending time with my wife and 4 kids. I’m also an ultrarunner (my goal is to run 100 miles in under 24 hours - I know, a bit crazy…), an aspiring writer and a die-hard Chicago sports fan.
Thanks for visiting and I hope we are fortunate enough to have the opportunity to work with you!
